Mad Robot designs applications, interfaces and websites based on research, science and observation.
Rooted in psychology, Mad Robot puts the user first and designs clear and beautiful experiences for all screens.
Whether it is a brand new design or a redesign, creating a design vision or writing a design guide.
Design can be art. Design can be aesthetics. Design is so simple, that is why it is so complicated.
Designing flows and architecture by creating tangible wireframes.
Coding front end templates or prototypes in clean HTML and usable CSS.
You can use an eraser on the drafting table or a sledge hammer on the construction site.
Mad Robot is Tom Van Iersel, a designer from Antwerp, Belgium.
Tom has a background in psychology and graphic design and combines these two fields to create digital experiences.
He is also a lecturer at St Lukas, Antwerp.
I have included some examples of work I did in the past. However, I am often required to sign NDA agreements. Such an agreement prohibits me from showcasing the work on line.
I have done many projects in collaboration with, or as a sub-contractor for, other companies. I love doing such work, but unfortunately I can't show it here.